Pokemon Toy Figures
Posted by admin on Thursday Jan 21, 2010 Under Pokemon Movie
Toys, Games & Product Licensing
Generally referred to as ‘licensing and merchandising”, this area of the entertainment industry provides lucrative additional revenue to a project over a long period. It is well known that most music concert tours make more money from merchandising than from ticket sales as the price of the ticket usually covers the cost of the venue and publicity required to attract a large audience. Applied to a television program or feature film, this area can show a tremendous overall profit even where a theatrical release or television premier has not done that well. There are many segments to the pre-teen 4 – 12 year old young consumer market that reportedly influence over U.S.$75 billion in buying power.
The so-called “Brat Market” dictates the product you should buy, the package it is in and how you should dispose of the empty container. These influences deal with brand image, ethics and environmental issues, all things that kids have learned from TV or school and are imprinted at an early impressionable age. In this respect, children have come a long way from the childhood days of their parents. These influences spill over into many areas of buying power, particularly entertainment. Cartoon licensing for example, represented a U.S.$30 billion segment of the “brat” market. A percentage of merchandise can be sold via the Internet as well as through conventional distribution channels. If a product captures youngsters’ imagination and buying influence, it can mean hundreds of millions of dollars in revenues and royalties for the creator, manufacturers and producers of the product.
“Ninja Turtles” for example has realized over U.S.$6 billion in the sale of licensed products and “Ninja” films were grossing $30,000,000 a week in box office revenues when first introduced. The success of the Pokemon television series generated a series of films, the first of which grossed over $100,000,000 in box office and video sales. Trading cards based on this property have generated huge profits for the company and sales of Pokemon products were expected exceed $10.0B by the close of the year 2000. One toy company’s sales of “Ninja” products represented U.S.$150,000,000 in 1990 alone. G.I Joe products have sold over U.S.$3.0 billion since the doll was introduced. GI Joe figures have now achieved over 400 million unit sales.
Products sales for both these properties jumped dramatically when the characters were exposed to the market through an animated television series. The four day Hong Kong Toy and Game Fair, which is held in the third week of January, each year, posts over $120.0 million (US) in orders and participants expect a steady growth in the years tom come. A wide array of new licenses perked up the toy industry in the nineties. This new line of licenses came from new television productions, children’s films, comic books, video games and other ancillary products. These properties lend themselves easily to the electronic media subsequently fueling consumer demand for video and computer game versions of these productions. Royalty payments for electronics surpassed those from toys in the late 1990’s. Will the video and games market continue to show outstanding growth? Sales In Action LLC is a sales and marketing business development firm comprised of entertainment industry veterans with over 15 years experience, says “yes”. According to SiA founder and president, Howard Horowitz, “given the predicted and past growth of the North American interactive entertainment market – probably somewhere around 18 Billion USD in 2004 for will grow to attract foreign publishers, developers, and distributors and will add 40% or more to their gross revenue by getting in this market.”
Toy manufacturers are now tending to obtain licensing agreements for TV and film based toys well prior to the release of a production in anticipation of box office and small screen successes. The computer animated film “SHREK” for example had licensing contracts with 35 companies, including Hasbro, for action figures and vehicles well prior to the production being completed. The same opportunity exists with most children’s productions, the latest on the market being Greanwold at www.greanwold.com
About the Author
Michael Trigg is CEO and one of the founding members of You N Me Corporation of Vancouver, Canada. Greanwold’s World that can be viewed at www.greanwold.com
Epic Pokemon Toy Battle 1!
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POKEMON MINI FIGURE ARTICUNO BP $0.00 |
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POKEMON MINI FIGURE ARTICUNO BP $0.00 |
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Lots 48pcs 2-3cm Pokemon mini random Pearl ct Figures $0.00 |
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Bandai Pokemon DP Part 6 Diamond Pearl Figure 12 pcs $0.00 |
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Lots 48pcs 2-3cm Pokemon mini random Pearl ct Figures $0.00 |
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GENUINE Pokemon Archen Aaken 8″ Pokedoll Plush Figure Doll B&W TOMY TAKARA $0.00 |
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GENUINE Pokemon Ducklett Koaruhie 7″ Pokedoll Plush Figure Doll B&W TOMY TAKARA $0.00 |
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GENUINE Pokemon Lillipup Yooterii 8″ Pokedoll Plush Figure Doll B&W TOMY TAKARA $0.00 |
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GENUINE Pokemon Sewaddle Kurumi 6″ Pokedoll Plush Figure Doll B&W TOMY TAKARA $0.00 |
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New Set of 29 Fifth Generation Pokemon Figure Figures $0.00 |
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New Set of 182 Pokemon Figures including 75 Black & White pokemon figures $0.00 |
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New Pokemon Plush Figure Doll Toy – No.410 ( Shieldon ) $0.00 |
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New Pokemon Plush Figure Doll Toy ( Plusle and Minun ) $0.00 |
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4.5″ Pokemon Wigglytuff Figure Coin Piggy Bank MoneyBox $0.00 |
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CHIKORITA PHANPY PORYGON JOHTO Edition POKEMON Figures $0.00 |
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Lots 24pcs 2-3cm Pokemon mini random Pearl ct Figures $0.00 |
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POKEMON CAKE KIT WITH 3 FIGURES $5.50 WE ARE A LONG TIME SELLER ON AMAZON, WHO HAS OPENED A NEW ACCOUNT. IF A LARGE(R) QUANTITY IS NEEDED, PLEASE EMAIL FOR AVAILABILITY BECAUSE WE MAY HAVE IT AVAILABLE BUT NOT YET LISTED. THANKS FOR LOOKING AT OUR ITEMS… |
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Set of 2 Pokemon Diamond and Pearl Lunch Box Piplup Pikachu Turtwig $18.99 Great for Holiday Gift…. |
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Party Supplies – Pokemon Cake Toppers … |
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The Pokemon Pikachu One Stem Lamp $34.99 This is for the Pokemon Pikachu Lamp. This type of lamp is really cool with Pikachu as the lamp itself. Light stands about 9″. Produces a very good amount of light. The overall yellow color makes the majority of the light yellow, so it doesn’t hurt your eyes. Just an overall cool lamp. Uses a standard 110V Electric outlet for power. Great gift for anyone who likes Pikachu or Pokemon…… |
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Adorable, Hard to Find Lion King 5 Piece Birthday Cake Topper Featuring Scar, Simba Cub, Simba Adult, Nala, Rafiki, And Timon $22.49 … |
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Pokemon Cake Topper $10.40 Most popular, newest cake topper design for children’s birthday party. It is a great after party keepsack for pokemon fan…. |
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Pokemon Birthday Cake Topper Decorating Kit $10.95 Kit includes 3 Pokemon figures. Each measure approximately 2.5 in x 1.75 in. Icing is not included — only the 3 characters. Use your imagination to create your own special cake!… |
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Pokemon LCD Pokeball $79.94 Track, catch and collect Pokemon with this electronic device! As you walk around your house or backyard, the Pokeball will alert you to nearby Pokemon. Press the button to throw the Pokeball and catch the Pokemon. There are over 150 to catch — and each time you snag one, the Pokeball tells you the name of the Pokemon. All the information on your collection is then stored in the Pokeball. Requires… |
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Pokemon Gashapon Phone Charm – Ho-Oh $6.99 … |
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Pokemon Deoxys Lunch Tote $14.99 … |
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Cute Naruto Modelling Cartoon Action Figure Model $15.69 Specifications:This Cartoon Figure Model Saiya is cool enough for your babies and easy to handle You can’t miss this new and stylish Cartoon Figure Model since it looks interesting This Cartoon Figure Model has enough power to make a kid smile and grown-up reminisce Cartoon Figure Model has spent decades perfecting their fighting skills The Cartoon Figure Model is your first choice Details:Bring the adventure and excitement of figure into your living room with Cartoon Figure Model The Cartoon Figure Model is a perfect choice for playing with friends This Action Figure Model improve the capacity of hand and eye Package Included:1 x Set of Figure Model(5Pcs/Set) |
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Cute Naruto Modelling Cartoon Action Figure Model $15.69 Specifications:This Cartoon Figure Model Saiya is cool enough for your babies and easy to handle You can’t miss this new and stylish Cartoon Figure Model since it looks interesting This Cartoon Figure Model has enough power to make a kid smile and grown-up reminisce Cartoon Figure Model has spent decades perfecting their fighting skills The Cartoon Figure Model is your first choice Details:Bring the adventure and excitement of figure into your living room with Cartoon Figure Model The Cartoon Figure Model is a perfect choice for playing with friends This Action Figure Model improve the capacity of hand and eye Package Included:1 x Set of Figure Model(5Pcs/Set) |
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Cute Naruto Modelling Cartoon Action Figure Model $15.69 Specifications:This Cartoon Figure Model Saiya is cool enough for your babies and easy to handle You can’t miss this new and stylish Cartoon Figure Model since it looks interesting This Cartoon Figure Model has enough power to make a kid smile and grown-up reminisce Cartoon Figure Model has spent decades perfecting their fighting skills The Cartoon Figure Model is your first choice Details:Bring the adventure and excitement of figure into your living room with Cartoon Figure Model The Cartoon Figure Model is a perfect choice for playing with friends This Action Figure Model improve the capacity of hand and eye Package Included:1 x Set of Figure Model(5Pcs/Set) |
April 20th, 2012 at 7:02 pm
Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say wonderful blog!